In my last post I wrote ‘What is PPC?’, now I’ll look at SEO. If you’ve ever wondered what these three little letters mean all will be revealed!
So, what is SEO? SEO stands for Search Engine Optimization. In English, it’s the process in which websites increase the number of visitors to there website by appearing in the search results on a search engine. It is also known as Organic search or Natural Search.
How does it work?
Unlike Pay-pay-click (PPC), SEO is completely free for businesses to advertise on the search engines and appear in the search results. Search engines have a set of criteria which determines where a page or website should rank in the results. The process in which websites dedicate to improving search positions is called Search Engine Marketing.
It’s estimated that approximately 70% of clicks on ads on SERP’s (search engine results page) come from natural listings so if your website isn’t ranking on the major search engines then you’re missing out on a lot of traffic (and therefore sales/leads/new users)