In my last post I wrote ‘What is PPC?’, now I’ll look at SEO. If you’ve ever wondered what these three little letters mean all will be revealed!
So, what is SEO? SEO stands for Search Engine Optimization. In English, it’s the process in which websites increase the number of visitors to there website by appearing in the search results on a search engine. It is also known as Organic search or Natural Search.
How does it work?
Unlike Pay-pay-click (PPC), SEO is completely free for businesses to advertise on the search engines and appear in the search results. Search engines have a set of criteria which determines where a page or website should rank in the results. The process in which websites dedicate to improving search positions is called Search Engine Marketing.
It’s estimated that approximately 70% of clicks on ads on SERP’s (search engine results page) come from natural listings so if your website isn’t ranking on the major search engines then you’re missing out on a lot of traffic (and therefore sales/leads/new users)
Common SEO Terms
- Algorithm – Programs used by search engines to determine where a page ranks in the search results. Takes into account certain factors to help rank websites to rank relevant results higher.
- Anchor Text – The visible, clickable text in a hyperlink to a website.
- Back link – A link to a page on a website from another page or site.
- Bot / Crawler / Spider – The process search engines use to find new webpages and add them to search indexes.
- Content – This is the text/copy on a page which is of interest to the user. This content if relevant helps to boost search engine rankings on keywords.
- Conversion – A conversion is when someone completes an action on your website as a result of clicking on your link in the search results.
- Duplicate Content – Content found on a websites or page which is similar or identical to that of another website. Sites can be penalized for having duplicate content and positions can compromised.
- On page optimization – The factors search engines take into account on a page of a website when ranking the page. These factors include – the content, the title tag, the URL and the META data (the description tag)
- Off page optimization – The process taken to increase your sites search engine rankings. See below.
- Link building – The process of gaining links to your website. Some of the main techniques include – posting on other websites (guest posts), directory listings and article submissions.
- No follow – Instructs search engines not to follow the page/website so they are not crawled. This means they will not appear in the search results pages.
- SERP – Search Engine Results Page
SEO is far too complicated to explain in just one blog, so this is just a brief explanation of the concept of search engine optimization and some hopefully useful terms. These links are really useful guides to SEO:
Thanks for reading!